BLACK IS NOT THE NEW BLACK
Every action of the human is a reaction to a certain desire. In this accord, colours are a response to the desire of expression. Colour has been celebrated since the beginning of human civilization. The possession of knowledge of the techniques of colour has been prized even anciently, so much that even wars have been waged to this credit.
“Colours speak all languages”
– Joseph Addison
Colours have been for long associated with emotions, for the impact these colours have had on the human brain. This is largely due to what aspect of our environment we associate with each colour. Green is a colour of prosperity since it is associated with flora and life. Blue gives people chills since blue is often associated with large expanses of water bodies. Red is violent since red is also the colour of blood. This emotional association with each colour may vary from place to place and culture to culture. But what remains constant is the tendency of associating colour and architecture as a way of expression.
If the idea of Greece doesn’t paint pictures of the marble temples of the Athenian Acropolis, it would surely at least take to the image of the whitewashed walls of Santorini with blue rooftops as if they are in harmony with the sea around them. Often misconstrued as an expression of Greek Patriotism, the reason for this particular colour combination is due to the most commonly available and affordable material.
The image of a city is often associated with colour. Architecture plays an active role in this imageability. Some cities like Paris and Milan are draped in Earthy hues making people the protagonists, and architecture, a humble backdrop for human lives. Then there are cities like Guanajuato in Mexico where all the bold colours are worn by buildings.
In Rajasthan in India, cities are associated with a particular colour. Jodhpur is the blue city, Jaisalmer the golden city and the capital city, Jaipur is dubbed as the pink city, owing to the colour of the buildings in each of these cities. In this case, the colours of human clothing that of often in bright colours is in stark contrast with the monochrome architecture of the city creating some cheer in the otherwise harsh desert climate.
In other parts of India, the expression of colour is more individualized than the collective expressionism of Rajasthan. This is the reason why the streets of most Indian cities are lined with buildings painted in vivid colours without inhibitions about how bright and loud the colours might be. The affinity for all things colourful is what makes India one of the most popular tourist destinations in the world.
Keeping in mind the need for a wide range of colours for the billion and odd population of India, Nippon Paint presents versatile palettes offering the largest selection of colours possible from the warm reds and yellows to the coolest of blues and everything in between. It’s long lasting colour and durability that is a constant across its feature rich formulations for various needs are sure to satisfy all the colour needs of the building.